Is committed fashion out of fashion???
At Supergreen, we always try to keep things positive, full of light and good vibes, but today we're having a bit of a rant. We explain....
In plant mode
The end justifies the means
When thinking about the eco-design of a shoe, the end of life is one of the key elements to consider: how the shoe will deteriorate once it is used.
✨LINEN-voidable✨
For our Popcorn trainer, we decided to use linen for our laces instead of organic cotton or recycled polyester as is usually done. For us, linen is a good choice.
A shoe made of corn, but why?
First of all, let's remember that our specifications were not to replace animal leather with a synthetic material that is harmful to the environment.
Welcome to the SLOW NOW era
Or when compulsive buying turns into a desired and considered purchase The major problem of the textile industry today is the overproduction of clothes. According to the industry's figures, 2.6 million people are...
Ever greener textiles?
Plant-based materials such as corn fibre, pineapple, apple or natural rubber have a lot going for them. These natural resources consume considerably less water than beef...
"Vegan leather", "vegetable leather", these new emerging terms
Ecology is now a central concern for brands and consumers. New terms are emerging. We are talking about recycling, upcycling, eco-responsibility, eco-friendly, vegan, organic....The consumer may find it difficult to...
Recycling or greening fashion?
Today, recycling in fashion is not a debate. It is a fact of life. In France alone, 600,000 tonnes of clothing are put on the market and unfortunately barely 10% of it is recycled.
Vegan materials yes, but not synthetic!
Today, the animal cause is more and more at the heart of fashion brands' reflections. And that's just as well! Creating a product in natural fur is nowadays unimaginable for a brand....
Creating eco-friendly shoes
The manufacture and industrialisation of a shoe is a complex process which involves more than a hundred operations from shaping, cutting, stitching, assembly, finishing...
Why did you choose the city shoe?
We've been asked this question several times since the launch of Supergreen, the plant-based city shoes. Why not trainers or pumps? Here are the 3 reasons why.